About Me
"I’m dedicated to inspiring new creative ideas with a collaborative spirit."
I am a driven storyteller of brands and products. I'm dedicated to inspiring new creative ideas with a collaborative spirit. Communication is key in all aspects of a writing project. I am deadline-driven with accuracy and attention to detail, delivering on-brand and on-target with excellent communication skills and research qualities. I believe in working with a positive and passionate attitude- designed with one goal in mind…to achieve the best creative possible for the client.
I have the flexibility to balance several projects without losing my way, my mind or my sense of humor! My writing style spans a versatility from concept and content, to writing product copy, direct mail, all print materials and packaging to digital for web campaigns and other applications. I have also taught creative writing and theater to expand my writing technique and to hopefully inspire new generations of writers. Writing is my passion!
Selected Projects
I have taken a little slice from some of my favorite projects to share. I've chosen them for many reasons. Since all creative is subjective, I will just say, I hope you enjoy them!
All works
Fashion
Beauty
Jewelry & Watches
Starwood Hotels & Resorts
Marriott Hotels
Starboard Cruise Services
Brand Identity
Hotel Stories
-
St. Regis
A Timeless Journey -
Marriott Hotels
Hotel Development -
St. Regis
Partners of Innovation -
Westin Hotels
Desktop Homepage Promos -
Affinia Hotels
Brand Copy -
St. Regis
Great Escapes Written Here -
Advertising Agency Work
Hotel Stories & Offers -
Starwood Preferred Guest
Modular Homepage -
Jewelry & Watch Brands
Print Advertisements -
Beauty Brands
Print Advertisements -
Fashion Brands
Print Advertisements -
Sheraton Hotels
MLB Partnership Innerpage -
Travel
Print Advertisement -
Starboard Cruise Services
Print Advertisments
What Makes Me Different
To me, it’s about the work and digging deep to find that one true thing that speaks to the audience. I’ve always tried to put myself in the position of the audience. “Is this something I would like to read? Would it prompt me to take action or look into further?” 20 years of experience means I’ve had the time to build and develop my skill with one goal in mind… to understand who we are speaking to and achieving the best creative possible for the client. When your work is your passion, it just doesn’t get any better than this!
It’s funny when a writer is asked about their “vision”. We write words, but those words have to create a vision that speaks the universal language of curiosity, exploring vivid detail, discovering a new direction and developing innovative thought.
The importance of collaboration is priceless. One creative idea can ignite a hundred. When you work together and brainstorm new ideas and concepts, it can have spectacular results. So many times, I’ve had an idea in which a designer has taken it to a new level- one better than I started with- or there has been an image from a designer, that started the words flowing like crazy! Collaboration is a powerful tool. It gets the job done.
To me, it’s about the work and digging deep to find that one true thing that speaks to the audience. I’ve always tried to put myself in the position of the audience. “Is this something I would like to read? Would it prompt me to take action or look into further?” 20 years of experience means I’ve had the time to build and develop my skill with one goal in mind… to understand who we are speaking to and achieving the best creative possible for the client. When your work is your passion, it just doesn’t get any better than this!
It’s funny when a writer is asked about their “vision”. We write words, but those words have to create a vision that speaks the universal language of curiosity, exploring vivid detail, discovering a new direction and developing innovative thought.
The importance of collaboration is priceless. One creative idea can ignite a hundred. When you work together and brainstorm new ideas and concepts, it can have spectacular results. So many times, I’ve had an idea in which a designer has taken it to a new level- one better than I started with- or there has been an image from a designer, that started the words flowing like crazy! Collaboration is a powerful tool. It gets the job done.
